A first look at our collaboration with Danish brand TEE JAYS

It’s time to level up your college merch with big, bold, and beautifully textured embroidery!

This month, we’re debuting a brand-new decoration technique that some of you might’ve spotted at Merchandise world earlier this year: Embossed Embroidery. For the occasion we’ve teamed up with TEE JAYS to bring you a matching hoodie & T-shirt set featuring both embossed and Puff embroidery to showcase the difference between these elevated three-dimensional embroidery techniques. Let’s dive in.

New in at Screenworks: Embossed Embroidery! 

So, what is embossed embroidery & how does it work? Embossed embroidery creates a raised effect by stitching foam underneath the fabric rather than on top like 3D puff. The foam is placed between the fabric and embroidery backing, then stitched over with a matching colour thread to make it look like the design is seamlessly sculpted into the fabric. It’s sleek, understated, and adds an extra level of sophistication akin to embossed fabric. It’s best for use on: Hoodies & sweatshirts, denim & heavyweight shirts, or joggers with a refined, high-end aesthetic.- Suitable Fabrics: Embossed embroidery works best on thicker, soft fabrics such as cotton, French terry & other polyester blends. PRO Tip: Pair embossed embroidery with tone-on-tone stitching for an ultra-sophisticated, minimalist look that exudes quality.

What are the benefits of incorporating Embossed Embroidery into your branding:

1.  The obvious perk: You get the embossed look as the design appears embedded into the fabric, creating a premium, fashion-forward look.

2. It’s a subtle and sophisticated design: The subtle elevation of the design provides a luxurious, tactile feel, giving products a polished appearance. Perfect for businesses targeting upscale markets or corporate clients who appreciate quality craftsmanship.

3. Durability & Longevity: Embroidery is one of the most long-lasting decoration techniques making it a great investment for corporate wear, uniforms, and premium merchandise that need to withstand regular wear and washing.

3D Puff Embroidery : The go to for branded clothing

Want your design to pop—literally? 3D puff embroidery is created by stitching over foam padding, making the design stand out significantly from the fabric. This is the go-to technique for bold, statement branding. It’s best for use on: Caps & hats, varsity jackets & outerwear, hoodies & sweatshirts, and bags or accessories. Suitable Fabrics: Puff embroidery works best on thicker, structured fabrics as it requires a stable base to support the raised foam effect. Heavy-duty fabrics, polyester blends and thicker cotton are an ideal canvas for this. As you see, it works beautifully on this 200 GSM heavyweight Tee Jays T-shirt. Special variations are available: We offer Multicolour Puff and Metallic Puff for even more impact! PRO Tip: Combine 3D embroidery with flat embroidery techniques to create a contrast by highlighting key parts of your design; this makes garments feel higher quality!

What are the benefits of incorporating 3D Puff Embroidery into your branding:

1. It creates bold, eye-catching designs: 3D puff embroidery literally stands out, making logos and branding more visible and impactful. This makes it ideal for businesses wanting to grab attention on merchandise, uniforms, or promotional items.

2. Offers a premium look & feel: It adds a high-end, textured finish, making products feel luxurious and exclusive. This is great for brands targeting premium or streetwear markets, where visual appeal is key.

3. Enhances Brand Recognition: The raised effect makes logos and designs more memorable, reinforcing brand identity. A well-executed 3D puff design will catch the eye quicker than standard flat embroidery, increasing brand visibility.

Discover the just Launched: TEE JAYS Label-free CollectionA little bit about the brand…

TEE JAYS, established in 1976 in Florence, Alabama, by Terry Wylie and Jim Morris, has built a reputation for producing premium basic apparel with a focus on quality and craftsmanship. Over the years, the brand has expanded its offerings to include a wide range of styles such as T-shirts, polos, sweatshirts, and jackets, all designed with a commitment to excellence. The brand has just launched their new Label-Free Collection which maintains this tradition of quality while providing a blank canvas for customization! 

So, what makes TEE JAYS a premium brand?

• Before sewing, the fabric is pre-shrunk twice which allows for better shape retention and a long lasting fit.
• Washable up to 60°C, maintaining quality even after repeated washes.
• Their heavyweight, high-density fabric makes for a premium feel with superior durability.
• Double-stitched seams are reinforced for tear resistance and longevity, no loose seams to see here!
• The garments are silicone-washed, a protection layer which keeps textiles soft, even after repeated washing.
• Newly label-free for easy branding – Add custom neck labels for a seamless, high-end finish.

If you’re creating premium branded merch, you need a premium base—and that’s where TEE JAYS’ new label-free collection comes in. Their high-quality, soft-feel fabrics are designed for decoration, and the label-free finish means you can add your own inside branding hassle-free.

Get in touch with us today to discuss custom branding options or request the new collection samples!