It’s all in the details: Show you care with bespoke clothing tags! 

Branding is much more than a logo or tagline; it’s about creating a complete experience for your customers. With physical products, the smallest details make the biggest impact. Customised clothing tags offer a unique opportunity to enhance product branding, boost customer loyalty, and increase sales. Personalised labels can set your product apart, making a lasting impression and reinforcing your brand’s messaging in a way that feels intimate and authentic to the end-user.

Why Personalise Labels?

When it comes to physical products, labels are more than just functional clothing tags—they are an extension of your brand’s identity. A study by the Promotional Products Association International (PPAI) found that 83% of consumers can recall the branding of a product with a custom label (PPAI, 2022).

Thinking outside the box when it comes to labels is a total game changer to your marketing! It’s about crafting a clothing label that resonates with your customers and enhances the product experience. Consider these examples to get started:

1. Add a personal touch!

• Song lyrics, movie quotes, or fan references can easily elevate your entertainment merchandise.
• Include a heartfelt tailored message or brand anecdote to bring your brand story to life and create an emotional connection with the end-user.

2. Build Trust with Traceability thanks to QR Codes

Consumers today are more conscious than ever of the origins of the products they buy. Did you know 73% of consumers are more likely to purchase a product if the brand provides clear and honest information about where and how it’s made? (NielsenIQ, 2023).

• QR Codes are a great option to reinforce your sustainable messaging: Why not educate customers on recycling or repurposing garments?

• Share the garment production journey for full transparency – building a trusting relationship with the end user!
• Highlight certifications such as Fair Trade or Global Organic Textile Standard (GOTS) to show your commitment to sustainability.

3. Use Labels as a Marketing Tool: Create interactive customer experiences!

• QR codes can be linked to videos, online games, playlists & many more to further connect with your audience and leave an unforgettable memory!
• Incorporate a CTA (Call to action) to encourage customer engagement and brand loyalty (ie. Special discounts, social media challenges, giveaways, etc)
• Create an AR filter to bring your branded garment to life!

4. Reinforce your brand voice with funny care instructions:

• Use humorous care instructions that reflect your brand’s tone, such as “Wash when dirty, air dry like your secrets” for clothing. This will instantly make your customers smile and think of your brand fondly.

Check out the types of tags we offer & our Relabelling Services:

At Screenworks, we provide relabelling services, allowing brands to replace existing generic labels with their fully customised versions. This ensures a cohesive branding experience across all products. We offer a variety of clothing tag types to suit different branding needs:

Sustainable Natural & Recycled labels

Woven labels: Durable and premium-looking, perfect for high-end garments!

Printed labels: A cost-effective solution that still offers a custom touch.

Stand-out labelling accessories!

Personalised labels offer a unique opportunity to elevate your physical products in the promotional product space. Whether through transparency, interactivity, or clever branding, labels play an essential role in how consumers perceive your product and, ultimately, your brand. According to the Custom Label Manufacturers Association, 68% of consumers are more likely to buy a product with a custom label than one without(CLMA, 2023). Personalised labels can enhance product appeal, improve customer loyalty, and boost sales—all while helping your brand stand out in a crowded market. So, take your product branding to the next level, one label at a time!

Email us at [email protected] to enquire now!