Everything you need to know about the Anti-Spiking Drink Cover!
What is NightCap®?
NightCap® is a reusable, washable drink cover that fits over most cups and glasses. It slips into a scrunchie or keyring for easy access and includes a straw slit. It’s designed to help prevent drink spiking – a growing issue, in the UK, especially among young adults!
A huge hit in the US, Nightcap recently got trademarked for the UK market, with EU registration underway, NightCap is quickly becoming a go-to safety tool in nightlife and events spaces.
Why this matters for the promo industry
In a world full of forgettable freebies, NightCap® offers something with real value.
It’s genuinely useful – helping prevent drink spiking, and aligns perfectly with Gen Z and Millennial values, where purpose matters just as much as product. Designed for high-footfall settings like bars, clubs, festivals, and universities, it delivers major brand visibility while supporting a cause that’s too important to ignore.
In the UK, spiking is worryingly common – with thousands of cases reported every year, and countless more going unreported. Current solutions like ASK Angela or disposable drink stickers are steps in the right direction but they lack staying power. NightCap® on the other hand, is a fun eye-catching & reusable alternative that people actually want to use – and it puts your brand right at the heart of the conversation.
And with newly negotiated pricing, now’s the perfect time to make your move!
NightCap®: Answering your Frequently Asked Questions!
Product specs:
What material is it made of?
The material is made of 84% Nylon and 16% Spandex
Decoration & Branding:
What are the decoration options?
DTF is our go to decoration method for Nightcaps! Direct-to-film transfers offer soft, flexible and stretch-resistant properties so the design will stay in place.
This technique allows for vibrant full-colour artwork to make your brand stand out!
What size should my artwork be?
The recommended artwork dimensions are 80mm width by 30mm height.
How many colours are available?
The drink covers come in 4 colourways. Black, pink, purple & blue!
Is this product for women only?
Absolutely not! Anyone can get targeted by drink spiking.
How to use NightCap®:
How do I place it on my drink and take it off?
For the scrunchie, simply take the nightcap off your wrist, dig into the scrunchie to extract the nightcap, slip it over your drink and add a straw! You can then choose between keeping the scrunchie on your wrist to ensure you keep your drink on you at all times, or slip the scrunchie over your drink.
Does NightCap® fit on all cups and glasses?
NightCap fits over most cups and glasses. It may not fit very well over unique glasses such as champagne flutes, however it will fit over most cups easily! It is designed to fit perfectly over a solo cup.
Do I need a straw to use Nightcaps?
Yes. You can use paper, plastic, or reusable straws!
Is it reusable?
Yes, just pop it in the washing machine! It’s advised to wash it at lower temperatures to keep the artwork in top shape.
Compared to anti-spiking stickers Nightcap is made from durable materials- offering repeated high-visibility branding opportunities!
What if it gets wet?
No problem! It’s made from the same material as swimsuits – it’ll dry up quicker than you’d expect.
Will my hair get caught in my drink?
No. The drink cover is kept inside a pocket in the scrunchie. When used properly, the cover will never touch your hair.
Does NightCap® have any other uses?
A few clients have suggested using Nightcaps to keep bugs out of your drink in summer – we think that’s a swell idea! Nightcap customers have been known to occasionally use the drink cover to prevent their cats from drinking their drinks as well as for keeping sand out at the beach. It’s a multipurpose tool!
Does NightCap® prevent other liquids from getting into my drink?
Nightcaps are a psychological prevention against all drink spiking. It is excellent for protecting your drink for short periods of time, however it is NOT an excuse to leave your drink unattended.
It is a physical and psychological deterrent created to prevent pills and powders from being dropped into a drink, as well as bringing awareness to the cause. The drink covers are very secure and exist to put people off spiking your drink as it’s easier for them to get caught. You never know what the person next to you is going to do when you look away for a few seconds, so be mindful of your surroundings.
Debunking common myths around drink-spiking.
There are a lot of assumptions around drink spiking – who it affects, why it happens, and how to avoid it. Spoiler: most of them are wrong. Let’s explore some misconceptions around drink spiking.
“It only happens to women.”
❌ False – while women are often targeted, men and non-binary people are affected too. In 2023, the rate of reported drink spiking was nearly equal between genders, with 2.3% of women and 2.1% of men saying they’d been spiked. LGBTQ+ adults are even more at risk, with 18% report having experienced drink spiking, compared to 11% of cis-heterosexual people. (Source: Drinkaware.co.uk)
“Spiking is always about sexual assault.”
❌ No – Often we don’t know why people do it. Sometimes people are spiked for theft, humiliation & control, or maybe even a prank from friends.
“I don’t go clubbing, so I don’t need to worry”
❌ Spiking often happens at house parties, festivals, bars, dates, and even cafés.
“I don’t drink alcohol, so I’m safe.”
❌Not true – any drink can be tampered with, including water, soft drinks, and even coffee. Spiking isn’t about what’s in your glass, but about opportunity.
The Bottom Line
NightCap® isn’t just another branded product – it’s a fun practical accessory that promotes personal safety, brand visibility, and social good rolled into one.
It’s designed to help raise awareness in a playful, approachable way – acting both as prevention whilst empowering the person using it! It’s easy to carry, easy to use, and now more affordable than ever.
Ready to make a real impact with your next promo? Let’s create something that reflects your brand’s values – and helps make a real difference!
Get in touch with us today for samples or pricing – let’s get something meaningful in your next campaign.
A new partnership: Iqoniq x Screenworks
April’s product of the month is walking the walk – quite literally!
Introducing Screenworks’ official partnership with Iqoniq: launching with our latest jumbo water-based screen print, ‘Saving the Planet One Step at a Time’. Big on message and small on impact, this larger print leaves a lighter footprint – all thanks to Iqoniq’s low impact garments!
In this blog, we’ll introduce you to the brand’s innovative approach to low-impact fashion, explain why we’ve chosen water-based screen-printing for this special collaboration, and show you how you can bring your own sustainable collections to life with us.
From recycled materials to water-based prints, discover how we’re making it easier than ever to walk the walk when it comes to responsible branding.
Fresh look at the collaboration:
 | This concept was inspired by Iqoniq’s initiatives to reduce waste and track their garments’ carbon footprint. Did you know? This Yengo hoodie is made from 30% recycled industrial cotton waste and 70% organic cotton! By sourcing and repurposing cotton off-cuts into brand new garments, Iqoniq radically lowers their environmental footprint! Producing this hoodie uses 39% less water, 39% less CO2 and requires 4% less land compared to a standard garment. And that’s just one garment. The Yengo hoodie: A total game-changer! Thanks to their iconic new hoodie design, we’re now able to create extra-large jumbo prints on the front of the hoodie. Bye-bye redundant kangaroo pocket – say hello to discreet side pockets. An absolute game-changer when it comes to branding hoodies, as larger prints are more likely to be noticed from a distance. For decoration, we chose a large water-based screen print – a much better alternative to Plastisol if you’re conscious about the environment! To request an unbranded spec sheet for this technique, click below:
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Why should I opt for water-based screen-printing for my promo wear?
Here’s why water-based screen-printing is worth it:
- Super breathable: You know it’s there, but you can barely feel it.
- Soft to the touch: Inks penetrate the fabric, leaving a smooth, natural feel.
- Water-based inks are free from PVC and phthalates – chemicals known to disrupt hormones.
- They release low Volatile Organic Compounds (VOCs): Reducing these harmful chemicals means less air pollution and safer conditions for our workers!
- We use industry certified inks: Water-based inks used at Screenworks are certified to be less toxic for the environment & safer for our workers: they have a lower environmental footprint.
Perfect for decorating baby wear, more sustainable collections or anyone wanting safer, softer garments!
So, what does water-based really mean? How do they work?
Water-based inks use water as a solvent, carrying the colour pigment and binders deep into the fabric.
As the water evaporates, the colour binds to the fibres – which explains why water-based prints feel so soft! This is because the ink actually soaks into the fibres rather than sitting on top of the fabric as regular plastisol inks do.
In comparison, plastisol inks rely on plasticisers (sometimes containing phthalates) which ensure the ink stays liquid until solidified, when it is heat-cured.
Just so you know:
While water-based inks are free from PVC and harmful plasticisers, they aren’t completely plastic-free. They still need chemical binders to lock the pigment into the fibres — think of them like acrylic paints compared to oil paints. Acrylics dry faster, don’t need toxic solvents, and are safer for children – just like water-based inks are safer for printing.
Overall, water-based inks offer a better choice if you’re looking to lower your environmental footprint. They avoid harmful chemical releases, protect our workers, reduce air pollution, and create beautiful, breathable prints that feel amazing to wear.
At Screenworks, we only use industry-approved, certified water-based inks of the best quality!
Here’s everything you need to know about our partnership with Iqoniq: 
We’re proud to be the official UK partner for Iqoniq, a brand leading the way in sustainable garment production within the promo industry.
You may be wondering, why Iqoniq?
Iqoniq’s vision is to create clothing made from recycled materials to minimise environmental footprint and create better promotional clothing.
- Every Iqoniq garment has a digital product passport: Perfect for trading internationally & informing your end customer!
- Traceable from fibre to finished product: Your customer gets full transparency, building trust in your brand.
- Recycled cotton: Their cotton garments use 30% to 50% recycled industrial cotton waste – reducing the need for cotton farming which requires so much energy!
- Recycled polyester: Their polyester garments use 100% post-consumer plastic waste.
- Their products save vital resources: water, CO2 and land, without compromising on quality!
Iqoniq’s commitment to measurable, transparent actions make it easy for you to offer better garments to your clients — walking the walk, not just talking the talk.
And by working directly with Screenworks, you’ll benefit from competitive pricing and our wide range of quality branding services — all in one place.
Ready to do better – one step at a time?
It starts with choosing better products.
If you’re planning your next branded clothing campaign, get in touch with us today to discuss sustainable branding options or request samples from the new Iqoniq collection. Our team will be more than happy to help!
A first look at our collaboration with Danish brand TEE JAYS
It’s time to level up your college merch with big, bold, and beautifully textured embroidery!
This month, we’re debuting a brand-new decoration technique that some of you might’ve spotted at Merchandise world earlier this year: Embossed Embroidery. For the occasion we’ve teamed up with TEE JAYS to bring you a matching hoodie & T-shirt set featuring both embossed and Puff embroidery to showcase the difference between these elevated three-dimensional embroidery techniques. Let’s dive in.
New in at Screenworks: Embossed Embroidery!
 | So, what is embossed embroidery & how does it work? Embossed embroidery creates a raised effect by stitching foam underneath the fabric rather than on top like 3D puff. The foam is placed between the fabric and embroidery backing, then stitched over with a matching colour thread to make it look like the design is seamlessly sculpted into the fabric. It’s sleek, understated, and adds an extra level of sophistication akin to embossed fabric.
PRO Tip: Pair embossed embroidery with tone-on-tone stitching for an ultra-sophisticated, minimalist look that exudes quality. |
What are the benefits of incorporating Embossed Embroidery into your branding:
1. The obvious perk: You get the embossed look as the design appears embedded into the fabric, creating a premium, fashion-forward look.
2. It’s a subtle and sophisticated design: The subtle elevation of the design provides a luxurious, tactile feel, giving products a polished appearance. Perfect for businesses targeting upscale markets or corporate clients who appreciate quality craftsmanship.
3. Durability & Longevity: Embroidery is one of the most long-lasting decoration techniques making it a great investment for corporate wear, uniforms, and premium merchandise that need to withstand regular wear and washing.
3D Puff Embroidery : The go to for branded clothing
 | Want your design to pop—literally? 3D puff embroidery is created by stitching over foam padding, making the design stand out significantly from the fabric. This is the go-to technique for bold, statement branding.
PRO Tip: Combine 3D embroidery with flat embroidery techniques to create a contrast by highlighting key parts of your design; this makes garments feel higher quality! |
What are the benefits of incorporating 3D Puff Embroidery into your branding:
1. It creates bold, eye-catching designs: 3D puff embroidery literally stands out, making logos and branding more visible and impactful. This makes it ideal for businesses wanting to grab attention on merchandise, uniforms, or promotional items.
2. Offers a premium look & feel: It adds a high-end, textured finish, making products feel luxurious and exclusive. This is great for brands targeting premium or streetwear markets, where visual appeal is key.
3. Enhances Brand Recognition: The raised effect makes logos and designs more memorable, reinforcing brand identity. A well-executed 3D puff design will catch the eye quicker than standard flat embroidery, increasing brand visibility.
Discover the just Launched: TEE JAYS Label-free Collection
A little bit about the brand…
TEE JAYS, established in 1976 in Florence, Alabama, by Terry Wylie and Jim Morris, has built a reputation for producing premium basic apparel with a focus on quality and craftsmanship. Over the years, the brand has expanded its offerings to include a wide range of styles such as T-shirts, polos, sweatshirts, and jackets, all designed with a commitment to excellence. The brand has just launched their new Label-Free Collection which maintains this tradition of quality while providing a blank canvas for customization!
So, what makes TEE JAYS a premium brand?
- Before sewing, the fabric is pre-shrunk twice which allows for better shape retention and a long lasting fit.
- Washable up to 60°C, maintaining quality even after repeated washes.
- Their heavyweight, high-density fabric makes for a premium feel with superior durability.
- Double-stitched seams are reinforced for tear resistance and longevity, no loose seams to see here!
- The garments are silicone-washed, a protection layer which keeps textiles soft, even after repeated washing.
- Newly label-free for easy branding – Add custom neck labels for a seamless, high-end finish.
If you’re creating premium branded merch, you need a premium base—and that’s where TEE JAYS’ new label-free collection comes in. Their high-quality, soft-feel fabrics are designed for decoration, and the label-free finish means you can add your own inside branding hassle-free.
Get in touch with us today to discuss custom branding options or request the new collection samples!
A deep dive into Madeira’s Sensa green embroidery thread for sustainable branding.
At Screenworks, we care about offering sustainable solutions. Businesses want to reduce their impact without sacrificing quality, and embroidery is no exception. Traditional polyester thread has long been the industry standard, but as a plastic-based material, it contributes to microplastic pollution, relies on fossil fuels, and complicates cotton garment recycling.
That’s where Sensa Green embroidery thread comes in. Made from TENCEL™ Lyocell fibres, it’s a high-quality, sustainable alternative that delivers premium results while reducing environmental impact.
At Merchandise World (January 2025), we showcased a Sensa Green embroidered Stanley/Stella sweater featuring this innovative thread. Here’s everything you need to know.
From wood to premium lyocell embroidery: How is Sensa Green thread made?
 | Inspired by Madeira’s infographic artwork, our design showcased the intricate process of transforming wood pulp into premium Sensa Green embroidery thread. The process follows four key steps:
Unlike polyester, which comes from oil and sheds microplastics during washing, Sensa Green is renewable and fully biodegradable under the right composting conditions. |
Curious about the process? Watch it in action below!
Sensa Green Embroidery FAQ
How many colours does it come in?
Sensa Green is available in 144 colours, offering plenty of options for branding and design.
What garments is this best for?
Sensa Green works best on 100% organic cotton, TENCEL™, and other biodegradable fabrics. To maximise recyclability, avoid pairing it with polyester-based fabrics, as blended materials complicate textile recycling. Keeping synthetic and biodegradable fibres separate simplifies garment recycling and supports a closed-loop system – which we LOVE.
Why Isn’t Sensa Green GOTS-Certified?
We often get asked why Sensa Green isn’t GOTS (Global Organic Textile Standard) certified. The simple reason is that GOTS applies to organic textiles, not embroidery threads, which are classified as accessories. However, GOTS allows non-organic embroidery threads on certified garments if they meet strict sustainability criteria—which Sensa Green does.
Can I use Sensa Green embroidery on GOTS approved garments?
Absolutely – yes!
Wood you give lyocell embroidery a shot? Why Choose Sensa Green:
If your brand is serious about sustainability, switching to Sensa Green embroidery thread is a smart move. It offers the premium finish, durability, and rich colour of traditional threads, but with the added benefit of being made from renewable, biodegradable materials.
By pairing it with the right fabrics—such as organic cotton, TENCEL™, or other biodegradable textiles—you can improve recyclability and create a truly circular product, which is what we want for optimum sustainability. With textile and promotional industries shifting towards better alternatives, Sensa Green helps future-proof your branding while keeping up with sustainability demands.
👉 Contact us today at [email protected] to start your sustainable branding journey!
Increase brand visibility with essential festival merch for summer 2025!
With over 600 music festivals held across the UK each year and an estimated 5 million attendees annually, festivals present an unmissable branding opportunity for businesses. Festivals have become more than just music events – they are lifestyle experiences where fashion, personal style, and memorable merchandise all play a crucial role. Branded merchandise in these high-energy environments allows businesses to gain immense visibility, generate brand loyalty, and align themselves with vibrant, trend-focused audiences.
According to a report by Mintel, 79% of festival-goers purchase new clothing, accessories, or gear specifically for festivals, showcasing the appetite for branded items. Investing in customisable, on-trend festival accessories can place your brand directly in the hands of your target audience throughout summer 2025.
Here are five must-have festival items to add to your promotional merchandise offering this summer 2025:
1. Crossbody bags
 | Why they’re essential: Crossbody bags have resurged in popularity, offering hands-free convenience and security—essential for navigating crowded festivals. Convenient and stylish, they allow festival-goers to keep their essentials secure while moving freely through crowds. Branding opportunity: These bags provide ample space for logos or designs. Utilising special effects like reflective prints or neon colours can enhance visibility during evening events. Consider tone-on-tone embroidery or screen printing to maintain a high-quality, premium look. Suggested decoration methods:
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2. Custom branded sliders
 | Why they’re essential: Footwear is a huge part of festival fashion, and sliders have rapidly become a festival essential. Easy to slip on and off, they are perfect for campsite wear, casual lounging, or hot summer days. These Cool sliders come in 5 fresh colourways! Branding opportunity: With a large surface area on the upper strap, sliders offer excellent branding real estate. Add logos, slogans, or bold designs to make the brand highly visible in festival campsites and arenas. Suggested decoration methods:
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3. Colourful Hi-Vis Vests
 | Why they’re trending: Hi-vis vests aren’t just for staff — they’re now a statement piece. Festival-goers have been spotted wearing colourful, branded hi-vis vests as part of their outfit. This shift in style has been heavily influenced by the workwear-as-streetwear trend, making hi-vis vests a bold and unexpected branding opportunity. Branding opportunity: Large print areas on the front and back provide perfect space for logos, slogans, or campaign messaging. Offering these in bright, festival-friendly colours will amplify the visibility of the brand. Utilising UV-reactive inks or holographic prints can make the designs stand out. Suggested decoration methods:
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The festival staple: Statement bucket hats!
 | Why they’re trending: The demand for bucket hats during summer is consistently high, ensuring your clients’ brands will be visible throughout multiple festival weekends… Bucket hats have remained a festival favourite for several years, with variations like outback hats and fisherman hats dominating this summer’s fashion trends. These hats offer both practical sun protection and a stylish accessory for festival-goers. Branding opportunity: Bucket hats offer a highly visible branding space on the front or side panel, perfect for embroidered logos, patches, or woven labels. Bright, bold colours or subtle earth tones are both on-trend for summer 2025. Suggested decoration methods:
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Just in: The Anti-Spiking Drink Cover (Nightcap®)
 | Why This Is a Game-Changer for Brands: With increasing awareness around drink spiking, the Anti-Spiking Scrunchie (Nightcap®) aligns perfectly with the growing demand for safety accessories at festivals. This ground-breaking product is especially designed to protect people from drink spiking incidents. Nightcap it have just received trademark approval in the USA and recently the UK, with European trademarks following soon — meaning there’s a window of opportunity to capitalise on this trending product. The scrunchie conceals a hidden drink cover that can be pulled out and placed over a drink to prevent unwanted substances from being added. No long hair? No problem. There is also a small keyring version available! These are available in custom-coloured fabrics to match your brand aesthetics, dependent upon your requirements. Suggested decoration method:
Pro tip: Position your brand as a leader in safety innovation while capitalising on this product’s massive media exposure. Early adopters will reap the most visibility! |
Festivals offer an unmatched opportunity for brands to boost visibility and build customer loyalty.
With millions of attendees and an increasing demand for festival gear, investing in trend-led promotional merchandise could keep your brand top-of-mind long after the festival ends. Did you know 87% of consumers keep promotional products for more than a year, meaning the branded sliders, bucket hats, or crossbody bags you hand out today could still be advertising your brand months later. Choosing high-impact, practical products that align with festival culture can give your brand year-round visibility.
If you’re ready to elevate your festival merchandise offering, get in touch with Screenworks to discuss custom branding options or request samples.
👉 Contact us today to start planning your festival merchandise line for summer 2025.
Comfort, Fit, and Confidence!
A recent survey of 2000 women reveals that the top factors making UK women feel confident in what they wear are clothing fit (66%) and comfort (55%).
As we head into summer, Stanley/Stella have carefully crafted four new women’s styles that prioritise both, offering a flattering fit and ultimate comfort. Designed with versatility in mind, these styles are perfect for the promo and workwear industries, where comfort and style matter just as much as a strong branding. Whether for events, uniforms, or casual wear, these pieces help women feel confident and comfortable throughout their day, all while delivering a professional look.
While many in the promo industry default to unisex fits for convenience and to save on costs, tailored women’s garments offer a distinct advantage. They boost comfort, elevate brand image, and drive brand loyalty through improved customer engagement. Not only that; well-fitted garments last longer, making them the most sustainable choice as customers will not only wear them, but they are also likely to keep them for years to come! If you ask us, that’s a win-win.
The Stella Coaster Polo: Style that plays nice
 | Meet the Stella Coaster – the lightweight, 185 gsm women’s polo that blends style with sustainability. Crafted from 100% certified organic cotton, it’s the perfect option for businesses looking to promote sustainability while offering something stylish and comfortable. The Stella Coaster was designed with warmer climates in mind, making it a great choice for outdoor events or warm-weather promotions. Perfect for those balmy summer days, this polo’s gender-fitted cut and recycled buttons mean you’re not just looking good; you’re doing good, too. Like its unisex sibling, the Prepster 2.0, the Stella Coaster is made from premium, panel-washed organic cotton, which softens the fabric and helps reduce shrinkage in the wash! Its fine piqué fabric ensures outstanding decoration results, making it a great choice for custom garments that need to maintain a smart appearance after repeated wear. |
The Stella Styler Shirt: A Classic with a Modern Twist
 | The Stella Styler Shirt reimagines the timeless classic with a modern, relaxed twist. Made from 100% certified organic cotton and a breathable 130 gsm tight-weave poplin fabric, this shirt offers a trendy retail-inspired fit with dropped shoulders and a box pleat at the back that gives you that naturally flattering, feminine shape. This versatile shirt is as comfortable as it is stylish. The Stella Styler is perfect for those who want branded workwear that doesn’t compromise on style. |
The Stella Ava Tank Top: Your ultimate Layering Essential
 | Say hello to the Stella Ava tank top – a fitted must-have style crafted from soft 100% certified organic cotton. With a 180 gsm single jersey fabric, this fitted tank top offers a flattering neckline and a form-fitting design, making it ideal for layering or as a stand-alone summer piece. Whether worn under a shirt or jacket for a more layered look or on its own, the Stella Ava is a must-have for any wardrobe. The tank top’s fabric is durable enough to handle various types of decoration, from screen printing to embroidery, so it’s perfect for brands looking for high-quality customisation. It provides full coverage with no transparency, ensuring comfort and confidence at all times. |
The Stella Mia Tank Top: Effortlessly Cool!
 | For a more relaxed fit, the Stella Mia tank top brings laid-back charm to your branded wardrobe. Made from 100% certified organic cotton, this medium-fit tank top offers a classic, flattering silhouette that works well on all body types. With its 155-gsm single jersey fabric, it’s a lightweight and breathable option that’s ideal for warmer weather. It’s the kind of piece that’s as comfortable as your favourite pair of jeans but way more stylish—perfect for any summer occasion. |
Why the Right Fit Matters for Promotional Clothing
In the promo industry, it’s not just about slapping on a logo (although many still resort to that)—it’s about making a lasting impression by getting the end user to feel awesome. In recent years, younger generations are increasingly asking for more meaningful brand interactions. At the end of the day, successful promotional items exist to create an experience that resonates with customers and stands out in their memory. Choosing fitted; high-quality branded garments like these tailored Stanley/Stella women’s styles is the simplest way to help your brand make a sustainable and memorable impact.
Investing in well-fitted clothing could be a game-changer for your brand. Why not request a sample or visit our showroom to see the collection in person?
To enquire, please email us at [email protected], we’ll help you find the best solution for your branding needs.
The Secret to T-Shirts That Move with You
Ever seen a print that changes as you move? Maybe on an old-school Pokémon card or a limited-edition movie poster? Well, guess what—you can get that same shifting, moving effect on fabric with lenticular screen printing. This is the secret sauce behind one of the coolest screen print techniques out there, and today, we’re going to break it down for you.
From Trading Cards to T-Shirts: The Evolution of Lenticular Printing
Lenticular prints, also known as “wiggle pictures”, “flickers” or “tilt cards” have been wowing audiences for decades, but their journey from paper to fabric is a fascinating one. The lenticular effect dates back to the 1940s, when it was used for novelty postcards and advertisements. By layering multiple images beneath a plastic lenticular lens, designers could create dynamic, shifting visuals that responded to movement.
Lenticular printing truly took off in the 1990s, becoming a pop culture staple. Some of the most iconic examples include Pokémon trading cards, sports collector cards, cereal box prizes, and movie posters like “The Matrix” and “Star Wars” that seemed to animate as you walked past them. High-end brands also experimented with lenticular prints in marketing campaigns, using them to grab attention in a way static designs couldn’t.
However, traditional lenticular prints required a rigid plastic lens, making them unsuitable for soft surfaces like textiles. That’s where lenticular screen printing comes in—it recreates the same shifting effect without the need for a plastic overlay, using special inks and precise screen printing techniques instead.
What is Lenticular Screen Printing?
Lenticular screen printing lets you showcase 2 to 3 different images in one design, depending on the angle it’s viewed from. Think of it as printing an optical illusion right onto a T-shirt which flips between images. With this effect you can easily achieve; an animation or moving print or a flip between different images. Inspired from the traditional technology, lenticular screen printing works by creating raised ink domes, layered with contrasting colours on each side to recreate the effect.
A look at February’s POTM: The Batman / Riddler Lenticular Screenprint
For our Product of the Month, we’ve chosen to pay homage to International Coatings’ impressive Batman / Riddler lenticular design. One moment you’ll see The Riddler, and from another perspective, Batman will emerge. It’s an effect that’s visually stunning and impossible to ignore.
If you want a step-by-step breakdown of how it’s done, watch this video from International Coatings:
How to Ace Lenticular Printing on Fabric
1. Keep It Simple & Bold: This effect works best when the design is clean and high-contrast. Forget tiny details—think big, bold shapes and colours that maximise the visual shift.
2. Pick Colours That Pop: Contrast is king. Using opposite colours makes the shift between images more obvious. The sharper the difference, the cooler the transition.
3. Raised Inks Make It Happen: The technique pioneered by Kieth Stevens at International Coatings, called “Gellusion” uses a special gel-based ink that, when heated, creates tiny domes on the fabric. These peaks and valleys act like lenticular lenses, making the dual-image shift possible. At Screenworks we recreated this effect with puff ink – which creates an almost identical result!
Why Lenticular Printing is a Must-Have for Branded Merch & Promo Gear:
- It’s an instant eye-catcher! While we’re all competing for attention, lenticular prints make people stop, look, and interact with the design.
- Great for limited edition drops: Create exclusive merch that sells out fast. Scarcity = demand.
- Works Across Industries: Sports teams, gaming companies, music festivals—anyone looking for next-level promotional gear can use lenticular printing to create something unforgettable.
- Perfect for gamified Promotions – Hide special messages or dual logos in the print to create interactive brand experiences.
Lenticular screen printing is the ultimate flex for promotional apparel. It grabs attention, makes a statement, and delivers a premium, interactive experience that standard prints just can’t match.
If you’re serious about levelling up your brand’s merch, contact us at [email protected]
It’s all in the details: Show you care with bespoke clothing tags!
Branding is much more than a logo or tagline; it’s about creating a complete experience for your customers. With physical products, the smallest details make the biggest impact. Customised clothing tags offer a unique opportunity to enhance product branding, boost customer loyalty, and increase sales. Personalised labels can set your product apart, making a lasting impression and reinforcing your brand’s messaging in a way that feels intimate and authentic to the end-user.
Why Personalise Labels?
When it comes to physical products, labels are more than just functional clothing tags—they are an extension of your brand’s identity. A study by the Promotional Products Association International (PPAI) found that 83% of consumers can recall the branding of a product with a custom label (PPAI, 2022).
Thinking outside the box when it comes to labels is a total game changer to your marketing! It’s about crafting a clothing label that resonates with your customers and enhances the product experience. Consider these examples to get started:
1. Add a personal touch!
- Song lyrics, movie quotes, or fan references can easily elevate your entertainment merchandise.
- Include a heartfelt tailored message or brand anecdote to bring your brand story to life and create an emotional connection with the end-user.
2. Build Trust with Traceability thanks to QR Codes
Consumers today are more conscious than ever of the origins of the products they buy. Did you know 73% of consumers are more likely to purchase a product if the brand provides clear and honest information about where and how it’s made? (NielsenIQ, 2023).
- QR Codes are a great option to reinforce your sustainable messaging: Why not educate customers on recycling or repurposing garments?
- Share the garment production journey for full transparency – building a trusting relationship with the end user!
- Highlight certifications such as Fair Trade or Global Organic Textile Standard (GOTS) to show your commitment to sustainability.
3. Use Labels as a Marketing Tool: Create interactive customer experiences!
- QR codes can be linked to videos, online games, playlists & many more to further connect with your audience and leave an unforgettable memory!
- Incorporate a CTA (Call to action) to encourage customer engagement and brand loyalty (ie. Special discounts, social media challenges, giveaways, etc)
- Create an AR filter to bring your branded garment to life!
4. Reinforce your brand voice with funny care instructions:
- Use humorous care instructions that reflect your brand’s tone, such as “Wash when dirty, air dry like your secrets” for clothing. This will instantly make your customers smile and think of your brand fondly.
Check out the types of tags we offer & our Relabelling Services:
At Screenworks, we provide relabelling services, allowing brands to replace existing generic labels with their fully customised versions. This ensures a cohesive branding experience across all products. We offer a variety of clothing tag types to suit different branding needs:
Sustainable Natural & Recycled labels
Woven labels: Durable and premium-looking, perfect for high-end garments! 
Printed labels: A cost-effective solution that still offers a custom touch.
Stand-out labelling accessories!
Personalised labels offer a unique opportunity to elevate your physical products in the promotional product space. Whether through transparency, interactivity, or clever branding, labels play an essential role in how consumers perceive your product and, ultimately, your brand. According to the Custom Label Manufacturers Association, 68% of consumers are more likely to buy a product with a custom label than one without(CLMA, 2023). Personalised labels can enhance product appeal, improve customer loyalty, and boost sales—all while helping your brand stand out in a crowded market. So, take your product branding to the next level, one label at a time!
Email us at [email protected] to enquire now!
Elevate Your Branding with Fully Customisable Transfers!
In the competitive world of promotional merchandise and branded apparel, making a lasting impression is crucial. Whether outfitting a sports team, designing high-visibility workwear, or creating stylish branded outerwear, the method of garment decoration plays a pivotal role. This is where specialised transfers shine.
At Screenworks, we provide premium transfer printing solutions tailored to your specific needs, ensuring durable and visually striking results. But what exactly are specialised transfers, and why should they be your go-to choice for garment decoration?
Why Use Specialised Transfers for Your Branding?
- They offer durable options: Silicone, flex & logo patch transfers are built to last, withstanding multiple washes without cracking or peeling. They’re ideal for outerwear & stretchy sportswear!
- Vibrant, High-Quality Designs: Achieve detailed and sharp designs that stand out.
- Versatility: Ideal for sportswear, workwear, outerwear, and promotional garments.
- Special Effects: Reflective, silicone, textured, or metallic effects can elevate your brand’s visual appeal.
Discover a range of styles below for inspiration!
Get Started with Specialised Transfers Today!
If you’re looking for a premium branding solution that lasts, our specialised transfers are the perfect choice.
Contact us today at [email protected] to discuss your project and explore how we can bring your designs to life!
