The Magic of Appliqué: How to elevate your branding this Christmas and beyond!
’Tis the season for standing out and appliqué embroidery is here to make it happen! To celebrate the occasion we decorated these super-soft fleece hoodie blankets, inspired by none other than the classic Christmas movie, Home Alone 2.
From luxurious leather-look fabrics to smooth velvets , appliqué offers a treasure trove of options to suit every style and brand. This versatile technique transforms clothing and accessories into show-stopping promotional items that clients will cherish long after the holidays.
With the holiday promo industry projected to grow by 6.4% annually, there’s no better time to elevate your branding game. Let’s dive into how appliqué embroidery—and its variety of fabric options—can bring magic to your merchandise.
What’s Appliqué Embroidery?
Think of appliqué embroidery as a stylish layering game. In house, we use specialised tear-away fabrics which are directly sewn onto garments alongside embroidery for added texture and dimension. Typically, appliqué fabrics are the perfect solution for easily creating badges, patches and large area lettering. Whether you want a metallic gold look or sleek leather effects, there’s an appliqué fabric to match your needs. Here’s a look at the fabric options that can transform your designs:
- Metallic Fabrics: Add a touch of sparkle, perfect for premium campaigns and bold logos.
- Leather-Look Fabrics: Bring a luxurious, textured feel to outerwear and bags.
- Velvet Appliqué: Soft and indulgent, ideal for winter promotions.
How it’s done:
Here’s why Appliqué is the go-to special effect for your branded wear:
[THE PERKS] Appliqué fabrics make your designs unforgettable by:
- Adding Texture: Research shows that tactile elements in branding improve memorability by up to 70%.
- Being super versatile: Appliqué can be used on most fabric types as well as items including bags, clothing or baseball caps.
- Creating visual appeal: Metallic and velvet fabrics draw attention to logos, ensuring your brand outshines the competition.
- Offering Durability: Studies indicate that embroidered items last 25% longer than printed counterparts, making them a more durable, sustainable choice.
[THE CONS] Whilst there’s plenty of perks, it’s important to consider that:
- Simple Designs Work Best: Intricate details or tiny text can get lost in the effect.
- Size Matters: Larger items like hoodies and bags are ideal, while smaller items may not showcase the full impact of the technique.
But don’t let these limitations dampen your holiday spirit—our expert team can help tweak your design to suit your needs!
For December’s product of the month design, we combined regular & metallic embroidery with a faux leather-look fabric sourced at Madeira UK.
Here’s how you can integrate appliqué embroidery into your merchandise:
- Outerwear: Think oversized hoodies, padded jackets, or even windbreakers!
- Caps & Bags: Combine appliqué fabrics with embroidery for stylish headwear or durable accessories.
- Team Gear: Perfect for sports teams or corporate events, creating a standout, cohesive look.
In a market overflowing with standard branding, appliqué embroidery allows your designs to break the mould. Its combination of durability, bold aesthetics, and versatility makes it the ultimate choice for companies looking to leave a lasting impression.
Ready to take your designs to the next level? Reach out to us today!
To request a free sample for your clients email us at [email protected]
Sources used in this blog:
https://www.eventcube.io/blog/key-event-industry-statistics-data-trends-and-insights-in-2024
https://www.quadrant2design.com/the-events-industry-key-statistics/
https://www.alliedmarketresearch.com/events-industry-market
